Kids2
Baby Einstein
Bright Starts
Ingenuity

Our Vision For Bright Futures

We believe every family and every child deserve a bright future. Our vision is to transform how families are supported through the earliest years of childhood by connecting innovative products, engaging content, and community. Together, these solutions make parenting a little easier and create more tiny wins for families everywhere.

The Kids2 Family of Brands

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WHO WE ARE

We're a dedicated team that turns big ideas into Tiny Wins for families around the globe.

MEET KIDS2
WHAT WE DO

We create solutions to make life easier for families navigating the earliest years of childhood.

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WORK WITH US

Join the team that’s building Brighter Futures.

Build your bright future with us
WHO WE ARE

A group of passionate creative and forward thinkers creating tiny wins for families.

MEET KIDS2
WHAT WE DO

We create solutions to make life easier for families navigating the earliest years of childhood.

LEARN MORE
WORK WITH US

Join the team that’s building brighter futures.

MEET THE TEAM
THE KIDS2 COMMUNITY

Big ideas.
Tiny wins.
Brighter futures.

We’re a dedicated team that turns big ideas into tiny wins for families around the globe.

ABOUT KIDS2
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NEWSROOM

Latest News

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Kids2 Showcases Solutions for Modern Families at Kind + Jugend 2026

Kids2 Showcases Solutions for Modern Families at Kind + Jugend 2026 More than 300 products from Baby Einstein, Ingenuity and Bright Starts respond to changing family needs through adaptable design,...
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From Homemade Puppets to a Global Brand: Baby Einstein Celebrates 30 Years & Continues to Grow with Families

Celebrating 30 years of curiosity, creativity, and learning—with the debut of Hello Einstein, expanding the brand’s journey beyond babyhood ATLANTA, GA (August 5, 2026) — Baby Einstein, the world-renowned early learning brand, celebrates...
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Beloved Baby Einstein Expand Content Beyond Screen with Launch of Donald the Sheep Tonie

Beloved Baby Einstein Expand Content Beyond Screen with Launch of Donald the Sheep Tonie tonies® Announced as Latest Hello Einstein Studios Partner ATLANTA, GA (February 15, 2026) – Baby Einstein,...
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Farm-tastic Fun with Hello Einstein Studios’ Newest Series: Baby Einstein Farm Explorers

ATLANTA, (August 18, 2025) – Hello Einstein Studios launches latest STEAM-inspired series and product line, in partnership with Kids2, that nurtures curiosity through farm-themed play, music and discovery.
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We are on the list! Parents’ 2025 Best for Baby Awards

ATLANTA, (May 22, 2025) - Five Kids2 products were named to the 2025 Parents' Best of Baby Award. To boot, the Best of Nursery Ingenuity SimpleComfort Compact Swing was even featured on...
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Baby Einstein Toy Featured on The Today Show

As part of Parents announcement of the "Best Toy Awards for 2024," Baby Einstein's Chase & Tap Earl Crawling Baby Toy was featured on the Today Show as one of the best...
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Four Kids2 Products Top “Parents” Best Baby Toys of 2024 List

The Best Toys Awards from "Parents" is a list that is compiled by a panel of expert editors with input from real kids, who test each and every product from...
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Kids2 Welcomes Ian Rowland as Executive Vice President of Global Sales

Drawing from extensive retail knowledge and international experience, Rowland will drive the leading infant, baby, and toddler company to expand global market share.
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Kids2 Showcases Solutions for Modern Families at Kind + Jugend 2026

Kids2 Showcases Solutions for Modern Families at Kind + Jugend 2026 More than 300 products from Baby Einstein, Ingenuity and Bright Starts respond to changing family needs through adaptable design,...
Read More

From Homemade Puppets to a Global Brand: Baby Einstein Celebrates 30 Years & Continues to Grow with Families

Celebrating 30 years of curiosity, creativity, and learning—with the debut of Hello Einstein, expanding the brand’s journey beyond babyhood ATLANTA, GA (August 5, 2026) — Baby Einstein, the world-renowned early learning brand, celebrates...
Read More
Surviving a Colicky Baby

Surviving a Colicky Baby

Colic is a term doctors use for a baby that cries a lot more than the average baby when they can’t give you any other answers as to why. The official criteria they use are based on the “rules of...
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I Am a Travel Writer: Here Are My 6 Family Travel Hacks

I Am a Travel Writer: Here Are My 6 Family Travel Hacks

As I emerged from the tunnel of mothering small toddlers, I realized I missed travel desperately. I had spent my high school and early college years in New England, not leaving the Eastern time zone...
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How to Model Healthy Rest Habits for Your Kids

How to Model Healthy Rest Habits for Your Kids

Kids are little sponges absorbing everything you do, including your sleep routine. While nightly rest can be an uphill battle, setting good examples can make it easier. Here are eight strategies to...
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Potty Training on the Go: Expert Tips + Top Travel Potty Picks

Potty Training on the Go: Expert Tips + Top Travel Potty Picks

Did you know that June is Potty Training Awareness Month? It also happens to be vacation season! For many families that means road trips, flights, and loads of new adventures. But if your child has...
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From Our Community

Even though World Princess Week only happens once a year, the royal treatment can last all year long. 💫 With a kingdom…

One big reason to love the 3DSuite Modular Stroller? the matching looks you can create. 🌟 Rain or Shine! Shop now on

One big reason to love the 3DSuite Modular Stroller? the matching looks you can create. 🌟 Rain or Shine! Shop now on

Weather may be unpredictable, but baby’s comfort doesn’t have to be with this all-season swaddle in your lineup.

Even though World Princess Week only happens once a year, the royal treatment can last all year long. 💫 With a kingdom…