Kids2 Welcomes Ian Rowland as Executive Vice President of Global Sales

Atlanta, GA (July 1, 2024) - Kids2, a global company that designs holistic solutions to help early-stage parents and families, today announced Ian Rowland has joined the company as Executive Vice President of Global Sales.  

Kids2 leads the U.S. juvenile market with 17% market share, ranking #1 in eight categories, including swaddles, activity jumpers, boosters and play gyms (source: Circana POS Sales May 2023 - April 2024). Rowland’s extensive retail knowledge and international experience, spanning the US, Europe and Asia markets, will fuel Kids2’s market share growth and elevate awareness of the company’s core brands: Baby Einstein®, Ingenuity®, Bright Starts®, and SwaddleMe by Ingenuity®.  

“Ian’s leadership and global market expertise are the right fit for Kids2, but more importantly his passion for people and driving growth make him the perfect fit for our culture,” said Ryan Gunnigle, CEO, Kids2. “Working strategically with our global teams and partners, he will push Kids2 to continue to revolutionize and lead the industry.”  

In his new role, Rowland will oversee Kids2’s Global Sales, Consumer Marketing, and eCommerce teams with a focus on enhancing strategic alignment and efficiencies across all regions. 

“Kids2 has an incredible foundation, especially talented team members, renowned brands and parent-loved products,” said Rowland. “I’m excited to work with the team and our global partners to build on the great momentum already in place and deliver on the infinite opportunities ahead.” 

Prior to joining Kids2, Ian held leadership roles with L’Oréal, where he led their Commercial Strategy organization, Prior to that he spent time with both Campbell’s and Kimberly-Clark in Strategic Customer and Marketing leadership roles, working across several different markets worldwide.  

Headquartered in Atlanta, Kids2 spans globally serving customers in more than 90 countries and has been inventing and reinventing baby products for more than 50 years. 

About Kids2 Group  

Kids2 is a global purpose-driven company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2® brand portfolio includes the leading infant, baby, and toddler brands comprised of world-renowned brands Baby Einstein®, Ingenuity®, Bright Starts®, and SwaddleMe by Ingenuity®, as well as a vertically-integrated manufacturing facility, and various joint-venture partnerships. Kids2 sets out to create holistic solutions that create more tiny wins and bright futures for all families. Headquartered in Atlanta, Kids2 spans globally serving customers in more than 90 countries and has been inventing and reinventing baby products for more than 50 years.